Rare Beauty, the makeup brand founded by Selena Gomez, is considered expensive for several reasons. First, there’s a notable price discrepancy in India, where products cost much more than in the U.S. For example, a lip oil priced at $20 in the U.S. sells for INR 2400 (about $30) in India, frustrating many fans.
Additionally, Rare Beauty has increased its prices over time. The liquid blush, initially priced at $26 CAD, now costs $32, which has left some customers feeling unhappy about the frequent hikes.
Another reason is the premium quality and ingredients used in Rare Beauty products. Known for their high pigmentation and quality, these products have received five-star reviews worldwide. This premium quality can justify the higher prices for some customers.
Lastly, celebrity branding plays a significant role. The involvement of Selena Gomez adds a premium to the brand, contributing to the higher prices. Her influence and the brand’s marketing efforts make Rare Beauty a sought-after name in makeup.
In summary, the combination of price discrepancies, frequent price increases, premium quality ingredients, and celebrity branding has led to Rare Beauty being viewed as an expensive makeup brand.