Prime Hydration is hard to find because of its high demand and limited supply. The drink, created by YouTube stars KSI and Logan Paul, has become a hit among youngsters. Due to its quick sellout at Asda stores in the UK and later at Aldi stores, finding it on shelves has been tough.
The popularity of Prime Hydration can be attributed to its creators’ strong social media influence. This has led to a significant shortage in stores as more people want to try it. Retailers are struggling to keep up with the overwhelming demand.
High demand has also led to scalpers buying in bulk and selling it at inflated prices. This has made it even harder for regular buyers to get their hands on Prime Hydration. The limited availability in stores further adds to the problem.
Initially, Prime Hydration was only available at Asda stores in the UK, which quickly sold out. Later, it was introduced at Aldi stores but for a limited time. The combination of high demand, limited supply, and social media hype has made Prime Hydration a rare find.