Prime Hydration is expensive because it uses high-quality ingredients like coconut water and natural flavors. These premium components naturally increase the cost compared to other hydration drinks.
The brand also benefits from strong marketing power. Co-founded by famous YouTubers Logan Paul and KSI, Prime Hydration leverages their massive online followings. This celebrity endorsement adds value and increases the price.
Another reason for the high cost is its limited availability. Prime Hydration isn’t available everywhere, making it a sought-after product. Its scarcity in certain areas drives up its price.
Exclusivity and hype also play a role. The brand often releases limited-edition flavors and collaborations, adding a special touch to each product. This exclusiveness and the surrounding buzz contribute to the higher price.
Finally, the black market and resale of Prime Hydration further inflate its cost. Due to high demand, some retailers and resellers sell it at marked-up prices, making it even more expensive for consumers.