Prime Energy is expensive because the high demand exceeds supply. Fans of Logan Paul and KSI have created a craze, making it hard to find. This scarcity has led some people to resell the drink at much higher prices. On reseller websites, prices can go up to £100 for a single bottle.
Normally, the recommended retail price for a Prime Energy bottle is just £2. But because it’s so hard to get, people are willing to pay a lot more. Retailers have taken advantage of this, with some selling a bottle for as much as £25. A case of 12 bottles, which should cost £24.99, is being sold at much higher prices too.
The popularity and the limited availability of Prime Energy have turned it into a rare item. Fans of the YouTubers are eager to get their hands on it, driving prices through the roof. This high demand and low supply cycle keeps the prices high.
Everyone wants to try Prime Energy, but not everyone can get it easily. This creates a sense of urgency and exclusivity, which makes people more willing to pay higher prices. The hype around the drink has played a big part in making it so expensive.