Cinnabon is so good because it uses a unique and high-quality cinnamon blend called “Makara.” This special cinnamon comes from the Korintjie region of West Sumatra in Indonesia. Its high volatile oil and cellulose content make it more robust and flavorful than regular cinnamon.
Another reason for Cinnabon’s deliciousness is its commitment to freshness. Batches of rolls are baked every 30 minutes, ensuring that each customer gets a warm, fresh product. This freshness greatly enhances the taste and aroma of the rolls.
The dough used in Cinnabon’s rolls is also a key factor. It’s engineered to be soft, yeasty, and buttery, providing a perfect texture. The cinnamon sugar mixture, combined with margarine, creates a moist and sweet center that is hard to resist.
Cinnabon’s signature cream cheese frosting plays a crucial role in their rolls’ popularity. Made with sour cream, this frosting adds a tangy flavor and smooth, gooey texture that complements the rolls perfectly.
The irresistible aroma and appealing presentation add to the overall experience. Ovens are placed at the front of stores, and weak hoods are used to enhance the smell, drawing customers in. The generous amount of frosting and gooey center make the rolls look as good as they taste.