Cinnabon is mainly found in malls and airports due to the high foot traffic in these locations. These places ensure a steady flow of potential customers, making them perfect spots for Cinnabon stores.
The company uses the delightful aroma of its cinnamon rolls to attract people. This strategy works best in enclosed spaces like malls, where the scent can linger and spread more effectively.
This appealing smell draws people in, often leading to impulse purchases. The scent of freshly baked goods is irresistible and hard to ignore when you’re walking by.
By setting up in malls, Cinnabon maximizes its reach and profits from the constant crowd. The placement is a win-win, benefiting both the company and the customers looking for a sweet treat.