Gardenscapes advertises a different game to stand out from other match-three games and attract puzzle lovers. The game’s developer, Playrix, uses creative ads that show puzzle scenarios not found in the actual game. This strategy aims to spark curiosity and draw in players who may not typically enjoy match-three games.
These ads focus on puzzle-solving and problem-solving elements, making viewers feel intrigued. The main gameplay, however, revolves around match-three puzzles, which contrasts with the ads. This technique successfully grabs the attention of a broader audience.
Although this approach brings in many new players, it has faced criticism for being misleading. The ads do not accurately represent the core gameplay experience, leading to some disappointment among players. Despite this, the strategy has proven effective in increasing the game’s popularity.
Playrix’s unique advertising method highlights the importance of creativity in marketing. By showing different game elements, they capture the interest of various types of players. This method continues to be a key part of their success in the mobile gaming market.