Fishdom advertises a different game to catch people’s attention and spark their interest. The ads often feature gameplay that is not available in the actual game, which is a match-3 puzzle game where players swap and match tiles to achieve objectives and earn rewards. The creators, Playrix, use this marketing strategy to make the game appear more engaging and mysterious, even though the actual gameplay is different from what is shown in the ads.
This strategy aims to attract a larger audience by showcasing unique scenarios. When potential players see these intriguing ads, they are more likely to download the game out of curiosity. Once they start playing, many become hooked on the actual gameplay, which involves solving puzzles and decorating aquariums.
Playrix understands that initial impressions matter, and they use these ads to create a buzz. Even though the ads are not entirely representative, they succeed in getting people to try the game. The goal is to make the game stand out in a crowded market by offering something visually striking and interesting.
While some players might feel disappointed that the advertised gameplay isn’t real, many stay for the fun and challenging puzzles. The game’s success shows that this advertising method works well. By catching people’s attention with different gameplay, Fishdom manages to draw in a wide range of players.