Cinnabon advises against refrigerating their rolls because refrigeration can negatively impact the texture and taste of the rolls and their frosting. When refrigerated, the rolls become hard, and the frosting loses its silky smooth texture due to changes in moisture content.
Bread, including cinnamon rolls, goes stale faster in colder temperatures, leading to a loss of freshness and a harder texture. This staling process makes the rolls less enjoyable to eat.
Additionally, the cream cheese frosting can be safely left at room temperature for up to two days. However, if refrigerated, it may become a breeding ground for harmful bacteria like *Campylobacter jejuni*, *Listeria monocytogenes*, or *Clostridium botulinum* if not handled properly.
To enjoy Cinnabon rolls at their best, store them at room temperature for up to two days. For longer storage, freezing is recommended. This way, the rolls maintain their delightful taste and texture.