Selena Gomez created Rare Beauty to challenge unrealistic beauty standards and promote self-acceptance. She wanted a brand that celebrates individuality and helps people feel comfortable with themselves. Rare Beauty encourages everyone to embrace their unique features, rather than conforming to societal norms.
Selena also wanted to use Rare Beauty as a platform to support mental well-being. She understands the impact of mental health on one’s self-image and confidence. Through the Rare Impact Fund, the brand provides resources for mental health causes, aiming to make a positive difference.
Rare Beauty is not just about makeup; it’s about fostering a community of inclusivity and authenticity. Selena believes that everyone should feel beautiful and confident in their own skin. The brand’s mission is to help people feel good about themselves, inside and out.
By creating Rare Beauty, Selena aimed to shift the focus from perfection to self-love. She hopes to inspire others to embrace their true selves and feel empowered. This vision makes Rare Beauty more than just a makeup brand; it’s a movement for positive change.