Squishmallows have become immensely popular due to their soft and squishy texture. They provide a pleasant sensory experience, especially for people with neurodivergence who use them as fidget or stim objects. This makes them appealing as pillows or cushions.
Each Squishmallow comes with a unique personality, backstory, and design. This helps collectors form emotional bonds with these plushies. They serve as comforting companions, as they do not judge and can offer emotional support.
The variety of designs, sizes, and characters, including limited editions and collaborations with popular franchises, makes Squishmallows highly collectible. The hunt for specific Squishmallows creates excitement and a sense of community among collectors.
Social media platforms like TikTok have played a significant role in boosting Squishmallows’ popularity. Collectors share their collections and experiences online, spreading the appeal and creating a sense of belonging among enthusiasts.
Initially retailing under $20, Squishmallows are accessible and affordable. Their comfort and stress-relief benefits, especially during the COVID-19 pandemic, have further cemented their popularity among both children and adults.