Squishmallows are created by Kelly Toys Holdings, a company later acquired by Jazwares. Designed by Sunny Cho, the first Squishmallows were released in 2017 and quickly gained popularity. These plush toys have unique features that set them apart from other stuffed animals.
Each Squishmallow has a name and a short bio, making them unique. They come in various sizes, from 3.5 inches to 24 inches, and are made of super-soft, squishy material. This makes them great for hugging and holding, adding to their appeal.
Squishmallows have over 1,000 different designs, making them highly collectible. Some editions are rare and limited, like Jack the Black Cat, which adds to their allure among collectors. Their collectibility is a significant factor in their popularity.
During the COVID-19 pandemic, Squishmallows became a source of comfort and emotional support for many people. They helped individuals cope with isolation and loneliness, providing a sense of companionship. This emotional support aspect makes them special to many.
The Squishmallow community is active and supportive, with collectors sharing tips on finding rare Squishmallows and trading with each other. This sense of community has greatly contributed to their growing popularity. They have also been featured in media outlets like Buzzfeed and Forbes, and are popular on TikTok, further driving their fame.