The owner of Rare Beauty is Selena Gomez. She launched the brand in 2020 with a mission to celebrate individuality and promote self-acceptance. Selena wanted her beauty line to focus on feeling good about oneself, rather than achieving impossible beauty standards.
Rare Beauty offers a range of products, including foundation, lipstick, and blush. Each product is designed to be inclusive and cater to different skin tones and types. The brand emphasizes simplicity and ease of use, making beauty routines accessible to everyone.
What sets Rare Beauty apart is its commitment to mental health. Selena Gomez created the Rare Impact Fund, aiming to raise $100 million over the next ten years to support mental health services. This initiative shows her dedication to using her platform for a greater cause.
Rare Beauty has received positive reviews for its quality and mission. Customers appreciate the lightweight formulas and the brand’s dedication to authenticity. Selena Gomez’s passion for beauty and mental health shines through in every product.