Squishmallows were invented by Jonathan Kelly, the founder of Kellytoy. Kellytoy is a toy company established in 1986. Jonathan Kelly was inspired by the cute and soft plush toys he saw during a vacation to Japan. This led him to create Squishmallows.
He noticed how popular these plush toys were among people of all ages. The idea struck him to bring something similar to the market. Kelly wanted to create toys that were not only cute but also incredibly soft and huggable.
Squishmallows quickly became a hit due to their softness and adorable designs. They are made from a special marshmallow-like texture that makes them unique. The toys come in various characters, each with its own name and personality.
Jonathan Kelly’s innovation has made Squishmallows a beloved toy worldwide. Their popularity continues to grow, making them a favorite among toy collectors and kids alike. These plush toys offer comfort and joy to many, thanks to Kelly’s creative vision.