Prime Energy Drink has been endorsed by several high-profile athletes and organizations. The Ultimate Fighting Championship (UFC) has a joint marketing agreement with Prime, making it the official sports drink supplier for the mixed martial arts promotion company.
Spanish football club FC Barcelona has a sponsorship agreement with Prime, boosting the brand’s visibility in the sports community. English Premier League club Arsenal also has a joint marketing agreement with Prime, making it the official sports drink for the team.
German football club FC Bayern Munich has a sponsorship deal with Prime, further expanding the brand’s presence in sports. NFL quarterback Patrick Mahomes has signed a sponsorship agreement with Prime, adding to the brand’s prominent athletes.
Norwegian footballer Erling Haaland and Toronto Maple Leafs player Auston Matthews are also endorsers, enhancing Prime’s influence in football and hockey. NASCAR champion Kyle Larson’s sponsorship agreement with Prime solidifies the brand’s presence in motorsports.
Prime is also the first center-ring mat sponsor of WWE, with a stand featuring a Prime bottle prop at ringside, known as the “Hydration Station.” These endorsements have greatly increased the brand’s visibility and appeal, especially among younger consumers.