PRIME Hydration sponsors a wide range of athletes and teams across various sports. In football (soccer), they support clubs like Arsenal, Bayern Munich, SL Benfica, Borussia Dortmund, Kings League, and FC Barcelona. Notable players such as Erling Haaland, Alisha Lehmann, and Rafael Leão are also sponsored.
In American football, PRIME Hydration backs stars like Patrick Mahomes and Tyreek Hill. The company extends its reach to baseball by sponsoring the LA Dodgers and Aaron Judge. Hockey is also on their list, with Auston Matthews being a key athlete.
Boxing champions Bud Crawford, Devin Haney, and Shakur Stevenson are part of PRIME’s sponsorship portfolio. MMA fighters like Israel Adesanya, Alexander Volkanovski, and Dricus Du Plessis, along with the UFC, are also sponsored.
In rugby, Cheslin Kolbe is a prominent figure backed by PRIME Hydration. They also sponsor Nascar driver Kyle Larson and Rubik’s Cube champion Max Park. Additionally, PRIME Hydration is the official hydration drink partner for WWE and UFC.