Rare Beauty was founded by Selena Gomez. She wanted to create a beauty brand that celebrates individuality. To make her vision a reality, she assembled a talented team.
Scott Friedman is the CEO of Rare Beauty. He brings with him extensive experience from NYX Cosmetics. His leadership helps guide the brand’s direction.
Mehdi Mehdi serves as the Chief Digital Officer. He focuses on the brand’s online presence and digital strategies. His goal is to connect with customers effectively.
Joyce Kim is the Chief Product Development Officer. She oversees the creation of new products. Her expertise ensures high-quality and innovative beauty items.
Selena Gomez’s Rare Beauty promotes self-expression and confidence. The team she gathered shares her passion and expertise, making the brand unique.