Rare Beauty, founded by Selena Gomez, faces competition from several notable brands in the makeup industry. One significant competitor is FENTY Beauty, renowned for its extensive range of foundation shades catering to all skin tones.
Glossier also stands as a competitor, appealing to those who prefer a minimalist, skin-first approach with a diverse product lineup. Tarte Cosmetics, known for its eco-friendly and cruelty-free products, mirrors Rare Beauty’s commitment to non-toxic beauty.
Additionally, Lip Esteem specializes in plant-based, gluten-free cosmetics, focusing on ethical and inclusive products. Glou Beauty, an AI-powered marketplace, offers sustainable beauty product resale, promoting eco-friendly consumption.
Thrive Causemetics presents another challenge with its vegan, cruelty-free makeup and skincare products. Alleyoop competes by offering dual-benefit beauty and body products with reduced packaging for maximum portability.
SkinLabo and Blume also pose competition with their direct-to-consumer skincare platforms, emphasizing inclusivity and sustainability. These brands, like Rare Beauty, focus on catering to diverse needs while promoting ethical practices in the makeup industry.