Rare Beauty was released in September 2020. This exciting beauty brand launched exclusively through its official website and in Sephora stores across North America. Founded by Selena Gomez, Rare Beauty aims to redefine beauty standards by promoting self-expression and embracing individuality.
Since its launch, Rare Beauty has quickly gained popularity for its inclusive product range. The brand offers a wide variety of makeup products, including foundations, lipsticks, and blushes, suitable for all skin tones and types.
Rare Beauty’s mission goes beyond makeup; it also focuses on mental health awareness. The brand donates a portion of its sales to the Rare Impact Fund, which supports mental health services. This initiative has resonated with many, furthering its appeal and impact.
Whether you’re a makeup enthusiast or a casual user, Rare Beauty provides high-quality products that cater to everyone. The brand’s commitment to inclusivity and mental health makes it stand out in the beauty industry.