Squishmallows were invented in 2017 by Jonathan Kelly, the founder of Kellytoy. Kellytoy has been around since 1986, making toys for various purposes. Initially, Squishmallows were created as claw machine prizes and amusement park/fair prizes. These soft, cuddly toys quickly gained popularity for their cute designs and squishy texture.
During the COVID-19 pandemic in 2020, Squishmallows saw a surge in popularity. People found comfort in these plush toys during challenging times. They became a favorite for both kids and adults, providing a sense of joy and comfort. The pandemic played a significant role in their widespread fame.
Kellytoy managed to capture the hearts of many by producing a wide range of Squishmallows. There are various characters, sizes, and themes, making them appealing to a broad audience. Collectors and enthusiasts enjoy hunting for rare and unique Squishmallows.
Today, Squishmallows are more than just toys; they are collectibles and comfort items. Their popularity continues to grow, with new designs and characters being released regularly. Squishmallows have become a beloved brand, bringing smiles to faces worldwide.