Rare Beauty, the beauty brand founded by Selena Gomez, was released on September 3, 2020. You can find it exclusively at Sephora stores and online at Sephora.com. The brand also sells its products on its own website, RareBeauty.com.
Selena Gomez created Rare Beauty to promote self-expression and celebrate uniqueness. The brand quickly gained popularity for its diverse product range and inclusive marketing campaigns.
Rare Beauty offers a variety of makeup products, including foundations, concealers, lipsticks, and more. Each product aims to help users feel confident and comfortable in their own skin.
The launch of Rare Beauty marked a significant moment in the beauty industry. With Selena Gomez’s influence, the brand continues to inspire many and grow its loyal customer base.