PRIME Energy Drink was released on January 4, 2022, co-founded by Logan Paul and KSI. This energy drink quickly gained popularity.
PRIME Energy contains filtered water, coconut water, 200 milligrams of caffeine per can, flavoring agents, electrolytes, and sucralose. The high caffeine content, six times that of Coca-Cola, has raised health concerns, especially for kids and teens.
The success of PRIME Energy is largely due to the social media influence of its founders. Their massive following helped the drink sell out quickly, with limited releases and exclusive flavors creating a buzz.
Health concerns have led to calls for investigation by the FDA. The high caffeine content and marketing to younger audiences are key issues. PRIME Energy has stated that it follows FDA guidelines and labels the product as unsuitable for those under 18.
PRIME Energy is available in various flavors like Tropical Punch, Blue Raspberry, and Ice Pop. You can find it at retailers such as Walmart, CVS, and Target.