Squishmallows came out in 2017. Created by Kelly Toys Holdings, these soft, cuddly plush toys quickly captured hearts. Initially, they were offered as prizes in claw machines and at amusement parks and fairs.
Their cute, squishy design made them an instant hit among kids and collectors alike. However, it wasn’t until the COVID-19 pandemic in 2020 that Squishmallows truly skyrocketed in popularity.
During lockdowns, people turned to Squishmallows for comfort and a sense of joy. Social media played a huge role in their rising fame, with many sharing their collections online.
Today, Squishmallows are not just toys but also cherished collectibles. They offer a wide range of characters, each with its own unique personality and story, making them a beloved item worldwide.