The new PRIME Energy Drink, launched in 2023, is a caffeine-packed beverage by Prime Hydration, LLC. This company was founded by popular YouTubers Logan Paul and KSI. Each 12-ounce can of PRIME Energy Drink contains a whopping 200 milligrams of caffeine, making it six times stronger than a can of Coca-Cola.
Available in five exciting flavors, you can choose from Tropical Punch, Orange Mango, Strawberry Watermelon, Blue Raspberry, and Lemon Lime. The drink’s vibrant flavors aim to cater to a wide range of tastes, making it a hit among consumers.
The marketing of PRIME Energy Drink leverages the massive social media following of its founders, Logan Paul and KSI. This strategy has paid off, especially among school-aged children, with a significant number of teenage boys becoming fans of the drink.
However, the high caffeine content and targeted marketing have sparked controversy. Critics argue that the drink is aimed at young consumers, raising health concerns. Senate Majority Leader Chuck Schumer has even called for an FDA investigation into the drink’s caffeine content and marketing tactics.
You can find PRIME Energy Drink at popular retailers like Walmart, CVS, and Target. A 12-pack is priced at $29.99, making it easily accessible for those looking to try this new energy boost.