Squishmallows, launched in 2017 by Kelly Toys Holdings LLC, have seen significant changes over the years. Initially, they gained massive popularity during the COVID-19 pandemic, adored by both children and adults for their unique design and comfort. They were first sold through the KellyToys website, later expanding to various retail locations.
The brand has grown its product line extensively, introducing various sizes and characters. Exciting collaborations with well-known brands like Hello Kitty, Pokémon, Monopoly, and McDonald’s have further boosted their appeal. Each partnership has brought new, delightful designs to fans.
In 2022, Squishmallows introduced a Rarity Scale to classify plushies based on production quantities. Categories include “Regular,” “Rare,” “Ultra Rare,” “Special Edition,” and more, making collecting them more thrilling. This scale has added a new layer of excitement for enthusiasts and collectors.
However, there are environmental concerns due to the materials used in making Squishmallows. Polyester and spandex, which are non-biodegradable, pose environmental challenges. The manufacturing process also contributes to carbon dioxide emissions and waste, which has drawn criticism.
Today, Squishmallows are widely available in stores like Walgreens, CVS, and Hot Topic, as well as online. Their market presence has expanded globally, reaching Canada, Mexico, the United States, the United Kingdom, and Australia. Despite the environmental concerns, Squishmallows continue to evolve and captivate fans with new products and collaborations.