Prime Energy Drink, launched by Logan Paul and KSI, saw an incredible rise and then a steep fall. Initially, it became a hit, especially among Gen-Z fans, thanks to its social media buzz and exclusive flavors. However, its popularity didn’t last long.
The drink faced regulatory issues in several countries due to its high caffeine content. It was banned in places like New Zealand and the Netherlands, and had to be changed for markets like Denmark and Norway. These bans hurt its global reach.
Critics also targeted Prime Energy for its marketing strategies. Parents were worried about the high caffeine levels and low sodium in the drink, especially since the marketing seemed to target younger audiences. This criticism took a toll on the brand’s image.
A class-action lawsuit added more trouble. Allegations that the drink contained excessive caffeine and dangerous chemicals damaged the brand’s reputation further. This legal battle scared away many customers.
Prime Energy relied heavily on social media and influencer hype. As the excitement faded, so did the sales. Retailers ended up with too much stock, leading to price cuts that hurt the brand’s value. All these factors led to Prime Energy’s downfall.