Rare Beauty means being exceptionally beautiful or unique. It describes something uncommonly attractive or with distinctive charm.
Selena Gomez’s cosmetics brand, Rare Beauty, takes inspiration from her third studio album, “Rare” (2020). The brand aims to celebrate individuality and uniqueness.
Rare Beauty promotes inclusivity, making sure everyone feels seen and beautiful. It embraces diversity and encourages self-expression through makeup.
Additionally, Rare Beauty focuses on mental health initiatives. Selena Gomez wants to create a positive impact by supporting mental health awareness.
In summary, Rare Beauty stands for uniqueness, inclusivity, and mental well-being. It’s about embracing who you are and feeling beautiful inside and out.