Since their launch in 2017, Squishmallows have achieved remarkable milestones. Sales have skyrocketed, with over 73 million units sold by early 2021, a massive increase from 50 million in February 2020. This success highlights their rapid growth and popularity.
Squishmallows have also taken social media by storm. The brand has nearly 120,000 followers on Twitter and almost 800,000 on Instagram. On TikTok, their videos have garnered nearly five billion views, showcasing their widespread appeal.
The brand has expanded its character lineup significantly. Over 1,000 unique Squishmallows characters, each with its own name and backstory, have been introduced. Squishmallows now include various lines such as HugMees, Squish-Doos, Heroes, Flip-A-Mallows, and Squishville.
Retail availability has broadened as well. Squishmallows are now sold at thousands of retail outlets across the United States, including major chains like Target, Walmart, Walgreens, and Costco, as well as specialty stores and amusement parks.
The brand has also received several awards in 2022, further cementing their market presence. Squishmallows have built a strong community, with collectors sharing their collections and experiences on social media. The brand engages with fans through various marketing strategies, creating a dedicated following.