Yes, Rare Beauty is Selena Gomez’s brand. She independently owns it without any parent company. Rare Beauty is known for its vegan and cruelty-free makeup products, appealing to conscious consumers.
Selena Gomez launched Rare Beauty in 2020 with a mission to redefine beauty standards. The brand promotes self-acceptance and celebrates individuality, making it a favorite among many.
The makeup line includes a variety of products like foundations, lipsticks, and blushes. Each item is designed to be easy to use and enhance natural beauty.
Rare Beauty has gained popularity for its inclusive range of shades. It ensures everyone can find a match, which is a significant part of its appeal.
Overall, Rare Beauty stands out for its ethical practices and inclusive message. Selena Gomez’s vision has created a brand that resonates with many people looking for more than just makeup.