No, Kylie Cosmetics is more popular than Rare Beauty. Market research from StyleCraze shows Kylie Cosmetics as the top celebrity beauty brand, with Rare Beauty in second place. Many people know Kylie Cosmetics for its trendy products and celebrity endorsement by Kylie Jenner herself.
Rare Beauty, founded by Selena Gomez, also has a strong following and offers unique products. However, it hasn’t surpassed Kylie Cosmetics in popularity. Both brands have distinct styles and cater to different audiences, which adds to their appeal.
Fans of both brands enjoy their high-quality products and the celebrities behind them. Kylie Cosmetics often focuses on bold, glamorous looks, while Rare Beauty emphasizes natural beauty and self-expression.
In conclusion, while Rare Beauty is a strong competitor, Kylie Cosmetics holds the lead in the celebrity beauty market. Both brands continue to grow and attract new customers with their innovative products and strong marketing strategies.