Yes, Rare Beauty is a makeup brand founded by Selena Gomez. She launched the brand in September 2020, aiming to redefine beauty standards. Selena wanted to create a brand that celebrates individuality and self-expression.
Rare Beauty offers a wide range of products, including foundations, lipsticks, and blushes. Each product is designed to be easy to use and versatile. The brand emphasizes natural beauty and encourages users to embrace their unique features.
Selena Gomez’s vision for Rare Beauty is to promote self-love and mental health awareness. A portion of the sales supports the Rare Impact Fund, which aims to provide mental health services to underserved communities. This initiative highlights Selena’s commitment to social causes.
The brand has received positive reviews for its inclusive shade ranges and innovative products. Users appreciate the lightweight formulas and buildable coverage. Rare Beauty continues to grow, with new releases and exciting collaborations.
In summary, Rare Beauty by Selena Gomez is more than just a makeup brand. It is a movement towards accepting and loving oneself. With its meaningful mission and quality products, Rare Beauty stands out in the beauty industry.