Yes, Rare Beauty is inclusive. The brand, founded by Selena Gomez, celebrates individuality and diversity. Rare Beauty’s product designs are user-friendly, especially for people with dexterity issues. For instance, the Soft Pinch Liquid Blush has a wide applicator that is easy to grip and use.
The brand uses diverse models and ambassadors, promoting a broad definition of beauty. This approach challenges harmful stereotypes and fosters a more inclusive beauty community. Rare Beauty’s commitment to being cruelty-free and environmentally friendly aligns with the values of many consumers.
Rare Beauty also supports mental health initiatives through the Rare Impact Fund. This fund helps underserved communities by providing resources and advocacy. Furthermore, the brand offers inclusive shade ranges, ensuring representation for various skin tones.
Rare Beauty’s packaging, although not explicitly designed for individuals with disabilities, has features that make it accessible. This includes easy-to-open caps and secure grips, which benefit people with joint and muscle weakness.
Overall, Rare Beauty’s dedication to inclusivity is clear in its product design, marketing, and philanthropic efforts. This makes the brand a leader in promoting diversity and accessibility in the beauty industry.