Rare Beauty, founded by Selena Gomez, has made significant efforts towards eco-friendliness but still has room for improvement. One of the key initiatives is their packaging. Shipper boxes, welcome cards, and tissue are made from recycled fiber and are 100% recyclable. They use water-based ink for printing, which is less harmful to the environment compared to traditional ink. Protective padding is made of corn-based foam, which is compostable and dissolves in water within 60 days.
Rare Beauty is also committed to being cruelty-free and vegan. The brand is certified by PETA’s Global Beauty Without Bunnies program. This certification ensures that their products contain no animal-derived ingredients and that no animal testing is conducted.
However, there are areas where Rare Beauty can improve. While they are committed to being cruelty-free and vegan, there is a lack of transparency in their ingredient sourcing. This raises questions about the sustainability of their ingredients. Some products also contain undisclosed synthetic fragrances and mica, which can have negative environmental and social impacts.
Another area needing improvement is their environmental impact data. The brand has not provided comprehensive information on energy consumption, water usage, and waste generation during manufacturing. These are crucial aspects of sustainability that need more transparency.
Overall, Rare Beauty has made notable strides in packaging and cruelty-free practices. However, they need to improve transparency in ingredient sourcing and address broader environmental impacts to be considered fully sustainable.