Rare Beauty is not considered a “clean” makeup brand. While they avoid harmful ingredients and are committed to sustainability, the term “clean” lacks a regulatory definition by the FDA.
Instead of focusing on the “clean” label, Rare Beauty emphasizes being vegan, cruelty-free, and sustainable. They ensure that no animals are harmed during product testing and use plant-based ingredients.
Rare Beauty’s commitment to sustainability includes eco-friendly packaging and ethical sourcing of materials. They prioritize environmental responsibility without marketing themselves as a “clean” brand.
While some makeup brands highlight being “clean,” Rare Beauty chooses transparency and ethical practices. This approach resonates with consumers looking for cruelty-free and vegan options.
In brief, Rare Beauty focuses on ethical values and sustainability, rather than labeling themselves as a “clean” makeup brand. Their products are safe, vegan, and cruelty-free, making them a trustworthy choice.