Yes, Prime Energy is illegal in several countries due to its high caffeine content, which exceeds permitted limits.
In Australia, Prime Energy is banned because it contains 579 mg of caffeine per liter, above the legal limit of 320 mg per liter. New Zealand also prohibits its sale, with businesses facing fines up to NZ$100,000 for selling the product.
Denmark initially banned Prime Energy due to excessive caffeine, but the company modified Prime Hydration to comply with local regulations. In the Netherlands, the sale of Prime Energy was banned on August 8, 2023, for the same reason.
Norway also had an initial ban, but some import shops continued selling it until authorities stopped them in May 2023. These countries have strict rules on caffeine levels in beverages, and Prime Energy does not meet those standards.