Rare Beauty is extremely popular, boasting impressive growth and a large following across various platforms. On social media, the brand has 6.1 million Instagram followers and garners 6 billion views annually on TikTok with the hashtag #RareBeauty.
Regarding sales, Rare Beauty reported $400 million in annual sales for the 12 months ending in February 2024. This marks a 110% growth year over year. One standout product is the Soft Pinch Liquid Blush, which sold $70 million last year alone.
The brand is also expanding, entering new categories like bodycare and launching products in the UK and Ireland. Such expansion highlights their growing influence and popularity. Rare Beauty’s commitment to social impact has earned it a spot on Time’s Most Influential Companies for 2024.
Philanthropy is another key aspect of Rare Beauty’s identity. The Rare Impact Fund has raised $13 million to support mental health services for underserved communities and aims for $100 million over ten years. This strong focus on giving back further cements the brand’s popularity and positive impact.
These indicators clearly show Rare Beauty’s immense popularity and influence in the beauty industry. The brand continues to grow, innovate, and make a difference, resonating with millions worldwide.