Prime Hydration, the sports drink created by YouTubers Logan Paul and KSI, has made significant money since its launch in 2022. Within its first year, Prime Hydration achieved $250 million in retail sales. The brand also grossed $110 million internally during that time.
In January 2023 alone, Prime Hydration generated an additional $45 million in sales. This was the same month it became the official drink of the UFC. The total sales have now surpassed $250 million, though there was a noticeable decline in 2024.
These impressive numbers highlight the brand’s initial success and its appeal, especially among young people. Prime Hydration’s revenue showcases its strong market presence and the effective influence of its founders.