PRIME Energy, founded by Logan Paul and KSI, has made significant money since its launch in January 2022. In its first year, the company achieved $250 million in retail sales and $110 million in internal gross revenue. This impressive start highlighted the brand’s immediate popularity and market penetration.
The momentum continued into 2023, with projections suggesting that annual sales could surpass $1.2 billion. Such rapid growth indicates a strong consumer demand and effective marketing strategies. However, the brand faced challenges in 2024. UK sales dropped by 50% in the first quarter, generating 12.8 million British pounds compared to 26.8 million British pounds the previous year.
This decline in UK sales may be due to market saturation, increased competition, or other factors. Despite this, the overall financial performance of PRIME Energy remains impressive. The company’s journey from launch to massive sales shows its impact on the energy drink market.