Selena Gomez earns a substantial amount from her beauty brand, Rare Beauty. In 2021, Rare Beauty generated an impressive $60 million in revenue. This was just the beginning of the brand’s financial success.
In 2022, Rare Beauty’s liquid blush alone brought in $70 million in revenue. This significant growth highlighted the brand’s popularity and market strength. The revenue from the blush line was predicted to triple in 2023, showcasing the brand’s continued upward trajectory.
By February 2024, Rare Beauty achieved over $400 million in net sales, making the brand worth an astounding $2 billion. This incredible success has been a major factor in boosting Selena Gomez’s net worth.
Thanks to Rare Beauty, Selena Gomez’s net worth saw a dramatic increase from $95 million in 2022 to an estimated $800 million in 2024. The brand’s success has played a crucial role in her financial growth, making it a key contributor to her wealth.