Royal Match makes its money primarily through in-app purchases and limited-time events. Players buy items like coins, gems, boosters, and lives to enhance their gameplay experience. Coins are the hard currency used to buy additional moves, boosters, and refill lives, adding convenience and excitement to the game.
Limited-time events are another key strategy. The game hosts events offering rewards such as in-game items or character upgrades. These events not only engage players but also encourage them to make purchases by showcasing what it’s like to have an abundance of in-game items.
Subscriptions also contribute to the game’s revenue. The Royal Pass, a battle pass feature that unlocks at level 37, provides rewards over a month, adding value for dedicated players. This subscription model keeps players engaged and invested in their progress.
Additionally, Royal Match employs monetized continue or retry options. When players run out of moves or lives, they can spend coins to continue their gameplay. This feature ensures players can keep enjoying the game without interruption, making the experience more fluid and enjoyable.
Finally, the game offers limited-time in-app purchase offers, presenting players with special deals to buy coins or other items. These offers create a sense of urgency and value, prompting more purchases. Together, these strategies have helped Royal Match earn over $1.1 billion in revenue and achieve more than 180 million downloads.