Royal Match gets celebrities through various financial strategies. The game earns money from in-app purchases and ads. This income is used to pay for celebrity endorsements, which are key to their marketing plan.
Celebrities receive different amounts for their endorsements, from thousands to millions of dollars. For example, Simon Cowell reportedly got a seven-figure sum for his Royal Match ad. This shows how the game can attract big names to promote it.
The marketing strategy of Royal Match involves using many celebrities. This helps create trust and credibility among potential players. By standing out in a competitive market, the game gains more users.
Dream Games, the parent company, likely has investors who provide extra funding. This funding supports the high costs of hiring celebrities. It allows the game to continue its effective marketing campaigns.
Some celebrities, especially those whose fame is fading, may need the financial boost. This makes them more willing to participate in endorsements, helping Royal Match secure their services.