Selena Gomez announced her company, Rare Beauty, through a series of social media posts and interviews. She used her Instagram, TikTok, and YouTube accounts to connect with her audience. Her approach was personal and engaging, which made fans feel involved.
Gomez shared her vision and products directly with her followers, creating excitement. This strategy helped her reach millions quickly. The personal touch in her posts made the brand feel accessible and genuine.
The launch featured lo-fi content where Gomez appeared as the face and creator. This style of content made the brand relatable. Fans appreciated seeing her in a real and unfiltered way.
By using social media, Gomez effectively built a strong connection with her fans. Her announcement method was both modern and effective, ensuring Rare Beauty had a memorable start.