No, Rare Beauty does not sell at Ulta. The brand enjoys exclusive partnerships with select retailers to keep its unique image. This exclusivity strategy helps Rare Beauty to stand out in the crowded beauty market.
Rare Beauty focuses on its partnerships with specific stores to maintain control over its brand identity. By not selling at Ulta, Rare Beauty can provide a more curated shopping experience for its customers.
This approach helps Rare Beauty to stay true to its mission, which is to promote self-acceptance and natural beauty. The brand believes in providing high-quality products while also fostering a positive impact on its community.
Many fans of Rare Beauty appreciate the brand’s commitment to its values. By choosing not to sell at Ulta, Rare Beauty ensures that it can continue to offer products that align with its mission and vision.