Yes, you can sell Squishmallows on Amazon, but you must follow certain rules and guidelines. First, ensure the toys meet federal safety standards. For toys aimed at children under 12, they must comply with ASTM F963-17, CPSIA standards, and Small Parts Warning requirements.
Next, make sure to buy Squishmallows from authorized wholesale distributors and get an invoice. Reliable sources include EE Distribution and Shepard. You can also search online for other trustworthy suppliers.
Amazon may ask for toy safety documents, such as a Children’s Product Certificate (CPC) and test reports from CPSC-accepted labs. Ensure these documents are in English to avoid any issues.
It’s crucial to purchase products from reputable vendors. You can attend the Toy Fair in NYC or use the manufacturer’s website for sourcing. Note that Walmart is not an acceptable wholesale distributor for selling on Amazon.
The toy category on Amazon is highly competitive, so have an exit plan if the product doesn’t sell well. You could sell on eBay or donate the items. By following these steps, you can successfully sell Squishmallows on Amazon while complying with all necessary regulations and policies.