Squishmallows originated from Kellytoy, a toy company founded by Jonathan Kelly in 1986. The first official Squishmallows collection, known as the “squad,” was released in 2017. This initial collection included eight characters like Cam the Cat, Wendy the Frog, and Hans the Hedgehog.
When they first appeared, Squishmallows were mainly sold in amusement parks and specialized shops. Their soft texture and cute designs quickly caught the attention of collectors and kids alike. The brand’s unique selling point was its softness and the diverse range of characters.
In 2019, Jazwares acquired Kellytoy, which significantly boosted Squishmallows’ popularity. This acquisition allowed them to reach a broader audience by expanding their availability to more stores. As a result, Squishmallows became even more accessible and popular.
Today, Squishmallows are enjoyed by people of all ages and have become a staple in toy collections. Their rise from a small collection to a widely recognized brand showcases their universal appeal and charm. So, whether you’re a kid or just a kid at heart, Squishmallows offer something for everyone.